In our world, all of the senses are interconnected. Even more so in the realm of synesthesia, a neurological phenomenon which Aja (the “A” in TSoA) and many others experience, and in which TSoA’s luxury merchandise is rooted.
“You touch chenille and taste cherries. You see a disco ball and hear children laughing. You listen to a song and smell campfire,” she explains.
“These experiences go much deeper than pure association. They’re enveloping. You are eating the cherries. You are next to the children. You are in the woods!”
